Inspired by her daughter Gabby, Donna Karan created DKNY in 1989 as a lower-priced offshoot of her Collection line. She established herself as a pioneer in the world of fast-fashion secondary lines, which she has called the "pizza to Collection's caviar." Like the original Donna Karan collection, DKNY was purchased in 1996 by LVMH, Moet Hennessy Louis Vuitton Inc.
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