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About Sean John
In 1998, Sean Combs (a.k.a. "Diddy") added "designer" to his list of credits with the launch of his clothing line for men. One of the early music-celebrity fashion ventures, Sean Jean started as a street-smart solution to urban style-complete with the expected hoodies, hats, and T-shirts-but has grown to include pricey designer apparel like suits, outerwear, and lots of fur, along with a women's line that debuted in 2003. Combs's first scent, Unforgivable, which did more than $150 million in sales its first year, came out in 2006. For the most part, the collection manages to maintain street cred while earning the fashionista stamp of approval: Combs was nominated by the CFDA four times before collecting the award for CFDA Menswear Designer of the Year in 2004, beating out Michael Kors and Ralph Lauren. His award reportedly stems from the buzz he generated in the fashion industry, which might account for why he has called his label-which earns more than $500 million a year in retail sales-"Fashion Viagra." In 2004, the conglomerate made a 50 percent investment in the Zac Posen label.
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