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About is a shopping vertical that provides an easy to use comparison shopping tool for discerning consumers seeking the right products from the best merchants at the lowest prices. Pronto is supported by a product index of over 70 million products from more than 25,000 online merchants. Named "Best Online Price Comparison Site" by Kiplinger's, Pronto has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience.