In the News

How 2007 Hot Holiday Brands & Products Performed Online
"By bringing product research to the site and making it socially engaging, Pronto kept shoppers on their website, thereby increasing their sales opportunities."
Special Report from Oneupweb®, 2008

Networked Out: Are There Too Many Social Web Sites? Sites such at MySpace and Facebook have multiplied. But time for interacting is as scarce as ever.
"The Web site is vertically focused and useful, not meant to compete with Web sites focused on "gratuitous communication,"
SacBee.com, January 20, 2008

Sink or Swim? The Top Moving Sites Of 2007
"At Compete we frequently write about monthly traffic volume and site popularity, but the focus is usually on the ten or twenty sites that enjoy monthly visitors in the tens (or even hundreds) of millions."
Compete.com, January 17, 2008

Larry Chase's Web Digest For Marketers Releases Ninth Annual Best of Online Holiday Shopping Sites
"[Pronto.com] features reviews and unbiased advice from the shopping community both on products and where to find them and category-specific facts on what to look for in a particular purchase."
Larry Chase's Web Digest for Marketers, December 13, 2007

Google's Pitch So Far Failing With Shoppers
"Traffic to Google Product Search, a service that helps shoppers find and buy products online, has plummeted in the last year while competing services from rivals such as InterActiveCorp [Pronto.com]...have grown or held steady."
CNNMoney.com, December 12, 2007

Secrets of Social Marketing Success - How 2007 Hot Holiday Products Are Being Marketed Online
"Pronto is a comprehensive comparison shopping engine constantly uncovering new ways to facilitate communication in online shopping."
Special Report from Oneupweb®, 2007

SEO In-house Spotlight: Baron Ginnetti with Pronto.com
"This week's in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com"
Search Engine Journal, November 30, 2007

comScore Media Metrix Releases Top 50 Web Rankings for October
Pronto.com designated comScore Top 10 Gaining Properties
comScore.com, November 20, 2007

Pronto.com Adds Product Buying Guides to Compliment Thriving Social Shopping Community
"Pronto.com's new Buying Guides will help this surge of online shoppers dramatically reduce time spent shopping by arming them with the information they need to pick the perfect gift for family and friends."
CNNMoney.com, November 13, 2007

Remainders: Become.com's new design, Pronto buying guides, more love for TheFind + PayPal, StreetPrices improves comparison shopping
"Pronto launches buying guides...aimed to help people figure out what to buy in time for the holiday season..." csestrategies.com, November 13, 2007

Pronto.com Adds Product Buying Guides & Chance To Win $2000 in Products
"The Buying Guides provide the perfect amount of information for a number of different products including reviews, unbiased advice and helpful, category-specific facts, so Online shoppers can make educated buying decisions without having to become an expert on the items they want to buy."
eCommerceOptimization, November 12, 2007

Great Holiday Shopping Online - Net the best prices and return policies
"Use comparison-shopping Websites to snag great deals...Pronto.com is especially comprehensive, with 70 million items from 65,000 online stores. It can call up a list of, say, 4,975 blenders that you can then narrow down by price, brand, and desired features."
Good Housekeeping, November 2007

Pronto.com Adds Product Buying Guides to Compliment Thriving Social Shopping Community
"Pronto.com's new Buying Guides provide a digestible amount of information on a wide range of products, including reviews, unbiased advice and helpful, category-specific facts, so shoppers can make educated buying decisions without being experts."
eTaildTail.com, November 2007

IAC/InterActiveCorp Adds Social Features to Comparison Shopping Web Site
"[Pronto.com] added tools that let users register and then put together personal profiles through which they can post about products they like, desire and have."
CNBC.com, September 11, 2007

Pronto.com Becomes First Comparison Shopping Service to Offer 'Social Shopping' Features to Help People Make Informed Buying Decisions
"Pronto.com is changing the online shopping model by becoming the first to fuse comparison shopping with a full range of social features to help people make smarter buying decisions."
CNNMoney.com, September 11, 2007

IAC Adds Social Features to Pronto.com
"Internet conglomerate IAC/InterActiveCorp said Tuesday that it added social features to its online comparison shopping site Pronto.com."
Forbes.com, September 11, 2007

Social Network Goes Shopping
"[Pronto.com is] introducing a few Web 2.0 tweaks, banking on a community-driven experience that differs from more conventional rivals, which simply spit out the lowest prices on certain items."
The Motley Fool, September 11, 2007

IAC Tries to Woo Shoppers With Revamped Web Site
"IAC is revamping its shopping-comparison Web site, Pronto.com, to incorporate social networking - the collective wisdom of millions of friends and strangers - into the purchase of clothes, sports equipment and electronics."
The Wall Street Journal Online, September 11, 2007

Pronto.com Becomes First Comparison Shopping Service to Offer 'Social Shopping' Features to Help People Make Informed Buying Decisions
"[Pronto] is the first comparison shopping site to enter the "social shopping" space with the launch of new community features that allow users to rate products, interact with other users, write reviews and gain insight from trusted peers and other like-minded shoppers."
Yahoo! Finance, September 11, 2007

Interview: John Foley Talks About Pronto.com
"I have always liked Pronto, but after being able to see first hand what [Pronto has] been up to lately, it's quickly becoming one of my favorites (to use and recommend). It must be exciting to be a part of something that is so useful to Online shoppers and merchants both."
eCommerceOptimization, August 13, 2007

Pronto goes social: Part II – just how social can online shopping be?
"This is one of the coolest developments in the e-commerce world I've seen lately."
CSE Strategies, August 8, 2007

Pronto goes social: Part I – Q&A with John Foley, President
"The social elements add an entire new dimension to the site. Somehow, it made everything seem more real -- and illuminates just how active online shoppers really are."
CSE Strategies, August 7, 2007

Pronto to Launch Social Shopping Site
"Pronto, the shopping comparison site, is launching its social shopping component later on this week."
Mashable, August 7, 2007

Dueling Fools: eBay
"Maybe it's the third-party merchants with great deals on ... Pronto.com that are keeping me busy elsewhere."
The Motley Fool, July 12, 2007

Search for the Best Deal
"Before you buy on the Internet, go to PriceGrabber.com, Pronto.com, Shopping.com or Shopzilla.com."
Kiplingers.com, May 4, 2007

Pronto: Shopping With Firefox Extensions
"Pronto has come a long way in a year..."
CostPerNews, February 24, 2007

Can Comparison Shopping Tools Be Trusted?
"So, who can be trusted in the shopping comparison Web site space?...'Pronto is probably the site that's the most objective -- they claim that it's just a pure compendium of everything that's out there and is retailer-agnostic.' "
E-Commerce Times, February 19, 2007

ToolKing.com Partners with Shopping Comparison Site: Pronto.com
"'We are very impressed with the immediate success of Pronto.com, as well as with their unique business model. We expect to make a lot of sales through their site,' said Managing Partner, Don Cohen."
eMediaWire, January 23, 2007

Pronto.com Shopping Search Emerges in IAC: CEO Interview
"Pronto.com deploys a patent pending technology to scour the Web and bring consumers every possible option of where to buy a product from all qualified merchants."
ZDNet.com, January 22, 2007

Firm Capitalizes on Colorado Talent, Sends Pronto Into Online Shopping Fray
"...Pronto.com delivers thorough, price-based search results -- regardless of whether the online retailers are advertisers."
Denver Business Journal, January 19, 2007

Pronto Shopping Messenger
"Pronto Shopping Messenger is a powerful yet non-intrusive extension for Firefox which helps in your search for the best value when shopping online.."
About.com, January 9, 2007

New Clicks on the Block
"They scour the Web looking for every possible price option, as opposed to products only from retailers that pay to be featured."
New York Daily News, December 13, 2006

Sites Aim to Ring Up Sales During e-shopping Season
"Pronto, ShopWiki enter field dominated by Shopzilla, others; will traffic rise?"
Crain's New York Business, December 10, 2006

Get Holiday Deals Online
"Be sure to check out Pronto.com because it fetches prices on 45 million products from almost 50,000 merchants, a larger retail search than rival sites offer. Pronto.com is also the quickest and easiest to use, covering everything from books to consumer electronics."
Kiplinger, November 27, 2006

Pronto.com Offers New Take On Comparison Shopping
"Instead of indexing feeds from paying merchants, like most comparison shopping sites, Pronto uses IAC technology to 'scour' the web for every possible location available to purchase products from."
Internet Marketing Monitor, November 22, 2006

Pronto.com Launches Aggregated Reviews
"Pronto.com has begun offering user-generated product reviews aggregated from the Web at large."
MediaPost, November 21, 2006

Pronto.com Ends Beta Phase with Official Debut for the Holidays
"Pronto.com, which launched in beta in September, has ended its test phase and debuts as a comprehensive comparison shopping engine in time for the holiday season."
Internet Retailer, November 21, 2006

Pronto.com Out of Beta, Adds Aggregated Product Reviews
"Pronto.com has added aggregated consumer reviews of products from around the Internet and has increased its search index to 50 million products."
Search Engine Journal, November 20, 2006

10 Firefox Plugins That Save You Money
"Pronto helped me find a much better price on a great mixer."
The Simple Dollar, November 7, 2006

Pronto Opens Big Store on Shopping Engine Block
...there's also a big new showcase on the digital street, and it launched only a month ago, determined to make this Christmas season part of its beta test. Pronto.com is a new comparison shopping engine from IAC/InterActiveCorp... The company says its entry into the comparison shopping arena comes with an index of 45 million products from 50,000 vendors, and that that comprehensiveness will be one of its differentiators."
DIRECT Magazine, November 1, 2006

Pronto Ventures Into Comparison Shopping
"I was encouraged by Pronto's performance with a quick search I made on all four [comparison shopping] sites for "new york giants jersey." Pronto was the only one of the four to give me nothing but results for the football team atop the NFC East on the first page of results, just as I hoped to see."
Internet Financial News, October 30, 2006

Best Online Price-Comparison Site
"...I prefer Pronto.com because it fetches prices on 45 million products from almost 50,000 merchants, a larger retail search than rival sites offer. Pronto.com is also the quickest and easiest to use, covering everything from books to consumer electronics."
Kiplinger, October 30, 2006

The New Mozilla Recommended Add-ons List: The Winners and the Losers
"[Pronto] alerts you while shopping online if it can find the same product for a lower price on another shopping site."
TechCrunch, October 24, 2006

Why IAC's Pronto Will Succeed: Partnership With Ask
"There are many reasons to like Pronto among the many crawler based shopping search engines:

• Comprehensiveness (read last week's press release)
• Upcoming features that provide a better user experience
• Monetization through an ad system not called Google AdSense
• Not relying solely on the PPC engines for traffic
• Online ad market is hot and will continue to grow
• Ecommerce is hot and will continue to grow

IAC Launches Comparison Shopping Site
"IAC THIS WEEK OFFICIALLY ENTERED the crowded comparison shopping space with the launch of shopping search engine Pronto.com... But, unlike many shopping search engines, Pronto offers a cost-per-action ad model, which involves taking a share of revenue generated by sales, in addition to a standard pay-per-click pricing."
Media Post, September 29, 2006

IAC/InterActiveCorp Dips Toe in Comparison Shopping Waters ClickZ News
"The new site at Pronto.com is stealing a page from Google's playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and other merchants."
ClickZ, September 28, 2006

Pronto.com launches with prices on 45 million products
"Pronto.com... has launched in beta with the claim of entering the market as the web's most comprehensive comparison shopping engine. The destination site offers consumers the ability to compare prices for a reported 45 million products from 50,000 merchants."
Internet Retailer, September 27, 2006

Online Comparison Shopping With Pronto
"There is no doubt in my mind that if you do a lot of Online shopping, Pronto will be a very helpful extension for your Firefox tool belt."
LockerGnome, September 27, 2006

IAC Launches Comparison-Shopping Site
"The shopping search engine displays products from all merchants through patent-pending technology used to scour the Web."
TechWeb, September 26, 2006

Comparison-Shopping Web Sites
"We found pricing information and offers for everything from books to a silver necklace."
The Wall Street Journal, May 4, 2006

Pssst! You Can Get It Cheaper Over There
"Pronto's software... connects users to Pronto's database of 50,000 merchants, which it has built by scanning and cataloging retailer's Web pages."
New York Times, March 28, 2006