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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Books
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Dealing With People You Can't Stand (How to Bring Out the Best in People at Their Worst) (Revised) (Paperback)
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. The... more
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Presents a six-week program that introduces the principles and practices of personal finance for twenty to thirty-five year olds, covering four key... more
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Examines stock market speculation since the seventeenth century, discussing the range of motivations of investors and the effects on economies thro... more
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One of the biggest questions of the financial crisis has not been answered until now. What happened at Lehman Brothers and why was it allowed to fa... more
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QuickBooks 2009 has impressive features, like financial and tax reporting, invoicing, payroll, time and mileage tracking, and online banking. So ho... more
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Outlines accessible steps for simplifying a life by eliminating clutter, noise, and unnecessary work, sharing guidelines for such strategies as lim... more
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Bubbles in stock markets, house prices and financial assets cause huge damage when they fall, not only to their owners, but also to the world economy.
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An updated, beginner's handbook for would-be entrepreneurs offers helpful tips for interviewing and hiring candidates, providing benefits, and init... more
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In a follow-up to the best-seller Freakonomics, the authors offer a new analysis that is bigger, more provocative, and sure to challenge the way re... more
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The Copywriter's Handbook (A Step-by-step Guide to Writing Copy That Sells) (Revised / Expanded) (Paperback)
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Discover the secrets of world-class leadership! When it comes to refined service and exquisite hospitality, one name stands high above the rest The... more
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A prize-winning scientific theorist presents an in-depth premise on the origins and evolution of technology that explains the sources of transforma... more
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving cons... more
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The AARP Retirement Survival Guide (How to Make Smart Financial Decisions in Good Times and Bad) (Paperback)","A­ARP
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The economic crisis was caused not by unfettered capitalism, Schweizer argues in Architects of Ruin, but by liberals who used the power of governme... more
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How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve ... more
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