Exploring Marketing Research + Qualtrics Card [by William G. Zikmund, Hardcover]

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text ...

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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text ... more
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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm s current and future needs. The text focuses on students as managers, not practitioner­s,... more
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