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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer...
Sales forces that simply communicate value to customers are doomed to failsales must begin to create customer value to survive. In today's markets, success can no ...
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Sales forces that simply communicate value to customers are doomed to failsales must begin to create customer value to survive. In today's markets, success can no ...
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Pages: 308, Edition: 1, Hardcover, McGraw-Hill
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