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Why We Buy: The Science of Shopping--updated and Revised for the Internet, th...
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and imp... more
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Why We Buy: The Science of Shopping Books
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Why We Buy (The Science of Shopping) (Revised / Updated) (Paperback)
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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, author and research company CEO Paco ...
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