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In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing t... more
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Sales forces that simply communicate value to customers are doomed to fail­­sales must begin to create customer value to survive. In today's market... more
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Salespeople, marketers, managers--every­one who is involved in selling today-- agrees that major accounts are critical to survival. Major Account Sa... more
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Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has ... more
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How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can sale... more
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