The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, r...
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Media law constantly changes, with new cases and controversies cropping up daily. Written in a student-friendly style for undergraduates, Mass Media Law leads the market with a current an...
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Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling nar...
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The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if...
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LIVING IN THE INFORMATION AGE traces the development, surveys the literature, and explores the impact of new technologies on the media landscape. The author examines conceptual and practi...
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Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each...
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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. P...
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"This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wid...
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and a...
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Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package...
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Taking Sides volumes present current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully ...
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This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world. Covering a broad range of ...
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Taking Sides volumes present current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully ...
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The &_hash_;1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-st...
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Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduct...
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This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books la Carte also offer a great value for your studentsth...
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This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertis...
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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultu...
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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with ...
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Becoming the Second City examines the development of Chicago's press and analyzes coverage of key events in its history to call attention to the media's impact in shaping the city's cultu...
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This text provides a survey of the relationship between children and those mass media found in the home--radio, television, and the Internet. Using a theory-based approach, with attention...
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Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels -- newspapers, magazines, electronic me...
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This current and comprehensive market-leading textbook addresses the most relevant and important aspects of mass media law in the United States, stretching from the history and adoption o...
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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its eng...
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Disguising themselves as ordinary electronic equipment while here on Earth, the peace-loving Autobots from the planet Cybertron become locked in a battle for a powerful energy source hidd...
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and the...
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As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images...
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WHAT'S NEW IN THE THIRD EDITION, 2013-2014 UPDATE?>The role of the media in the 2012 election process and Guide to how the content in Converging Media relates to each of the twelve core v...
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Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those c...
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