Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitiv...
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The message that our environment is in peril has filtered from environmental groups to the American consciousness to our shopping carts. Every day, millions of Americans dutifully replace...
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations...
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations...
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![Why We Buy: The Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond [by Paco Underhill, Paperback]](http://cache-images.pronto.com/thumb2.php?src=http%3A%2F%2Fimages.pronto.com%2Fimages%2Fproduction%2Fproducts%2Fb4%2F61%2Fbook32a80caac6db7c82d83dca46a20f-1321337866_260x400.jpg&wmax=180&hmax=180&quality=80&bgcol=FFFFFF)
